Key Deliverables

Pitch document

A pitch is a simple yet alluring description of your game, highlighting its core ideas and unique selling points.
It should convince people of the value of your idea, which will help you build momentum and secure resources for your project. In the industry, a pitch is used to sell your game idea to producers and publishers.

The document

When writing a pitch document remember that the one who is reading it won’t have much time. So you want this document to be as short as possible. Each header shouldn’t contain more than a paragraph or two. It can be more convincing to add an illustration, if so make sure it’s distinctive and appealing and you probably don’t want more than one or two of them. Remember to choose the headers that fits your project.

How to make one
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Title

A catchy title which tells you something about the game, which is easy to read and easy to remember

Summary / ‘logline’
  • What is the goal of the game?
  • What is the player’s role?
    • Who is the player playing?
  • What is the key game challenge?
  • What is the game world?
Gameplay

What kind of things can a player do?

What are the challenges?

What are the obstacles / enemies?

Platform

What system is this going to be played on?

Players

How many players can play the game?

In what way (game modes) can players play the game?

Genre

In what game genre will the game fit?

In what way will the game be distinctive?

Characters
  • If relevant, which characters will play a prominent role in the game?
  • What are the relationships between these characters?
  • What are the motivations of these characters?
Story / setting
  • If relevant, what kind of world will it take place in?
  • What has happened in this world?
  • What kind of events are happening now?
  • What could happen?

 

Goal

What does the player need to achieve to finish the game?

Market
  • In what kind of market will the game compete?
  • Which games are similar and how do these game perform in the market?
Development
  • What kind of tools are you going to use to make the game?
  • In what realistic time frame are you going to make it?